In real estate, every property has the potential to tell a story. For 12 Toxteth St, the story started with a family-owned home that had been cherished for over 30 years but needed a bit of modernizing to attract the highest offers. I knew this property had great potential, but it required a strategic approach to stand out in a competitive market. Here’s how we turned an outdated house into a sought-after family home, ultimately selling it for $275K more than any other agent’s top estimate.

The Challenge: An Outdated Home in a Competitive Market

The homeowners at 12 Toxteth St had lived in this family house for more than three decades. The home had sentimental value, but the interiors were outdated, and the competition in the local market was fierce. Other agents were quoting lower potential sale prices, which wasn’t going to get the owners what they truly deserved.

The house needed a refresh—something that would not only make it feel modern but also highlight its unique charm and potential. This wasn’t just about a quick fix; we needed a comprehensive strategy to modernize the home and market it to attract top-dollar offers.

The Solution: A Full Refresh, Thoughtful Staging & a Tailored Marketing Strategy

I worked closely with the sellers to come up with a plan that would breathe new life into the home while staying true to its classic character.

Here’s the approach we took:

Home Renovation: A Thoughtful Refresh

We approached the renovation with precision—updating just the right areas to modernize the home without compromising its essence. The goal was to add value in a way that felt seamless and harmonious with the home’s original charm.

Refinished Hardwood Floors: The existing hardwood floors were in good shape but had seen better days. We refinished them to bring out their natural beauty, adding warmth and character to each room.

Fresh Paint & Updated Fixtures: We selected light, neutral colors to brighten and open up the space, paired with modern fixtures to add a contemporary touch. From lighting to hardware, every detail was carefully selected to reflect today’s trends without straying too far from the home’s classic appeal.

Smart, Budget-Friendly Updates: We replaced outdated thermostats and added other small but impactful updates that made a big difference in the overall feel of the home—without requiring a full-scale renovation.

The Power of Staging: Creating a Lifestyle Buyers Can Envision

One of the most important aspects of this transformation was staging. While the renovations set the stage, it was the staging that truly brought the house to life, helping buyers visualize themselves in the space.

Highlighting the Home’s Best Features: Through thoughtful staging, we accentuated the property’s key features, such as the spacious living areas, large windows, and charming details. The goal was to create a space that felt like a real family home—welcoming, functional, and full of warmth.

Creating Inviting Spaces: We carefully selected furniture and decor that complemented the home’s new look, offering a fresh, contemporary vibe that felt inviting without overwhelming the existing style. From cozy living room setups to inviting dining spaces, the home felt like a place where a family could truly settle in and make their own memories.

Marketing Strategy | A Refined and Tailored Approach

This was the highest-priced listing I’d had in my career up until that point, so I knew we had to go all in with our marketing efforts. 

To start, we created a distinct visual identity for the property. We chose three words to guide the branding: Elegance, Simplicity, and Tradition. These words encapsulated both the home’s essence and the charm of the Brookline neighborhood. The marketing materials reflected these pillars, with crisp black-and-white designs, elegant printed brochures, and custom signage that set the tone for what was to come.

Omnichannel Marketing: We executed a robust omnichannel marketing strategy to ensure that the property reached as many qualified buyers as possible. This included a custom website, social media posts, digital ads, and e-blasts to spread the word far and wide. We even created custom double-gatefold brochures for open house attendees, ensuring they had something memorable to take home.

Teasers & Launch Week: To build anticipation, we started by teasing the listing with a COMING SOON campaign on social media and email, linking to the property’s dedicated website. We also installed custom signage in the neighborhood to create a buzz. As we neared launch week, we sent out a second round of marketing materials and updated the site with additional details, including high-quality photography and key selling points.

The Outcome: $275K Over the Highest Estimate

Thanks to the hard work put into both the renovations and the marketing campaign, the results exceeded all expectations. After the first weekend of showings, we received the ideal offer.

The property sold for $3,290,000, a full 3% above the asking price, which is a huge win in any market, but especially when considering that other agents had estimated much lower sale prices.

What makes this sale especially satisfying is how it all came together - thanks to a thoughtful renovation, targeted marketing, and a clear vision for how to showcase the property’s potential. The sellers were thrilled with the outcome, and I’m proud to have played a part in securing such a successful result.

The Power of a Tailored Approach

At 12 Toxteth St, we demonstrated that with the right updates, a clear marketing strategy, and a focus on highlighting the unique features of a home, you can far exceed expectations, even in a competitive market. 

Whether you’re looking to sell your family home or are simply curious about how to get the most out of your property, a strategic refresh and smart marketing can make all the difference.

If you're ready to unlock your home's potential, I’m here to help you every step of the way - just like we did with 12 Toxteth St. Reach out below and get started!